The Marketing Group, owned by Cees Kikstra, focuses its efforts on leveraging the
unique combination of intellectual property, heritage an physical assests in each
This work is supported by twenty five years of extensive experience in marketing
and strategic planning for leaders in the market such as StarParks Europe, Efteling,
Disneyland Paris and Gran Dorado Resorts.
At the Efteling, Cees Kikstra took the opportunity to help the compagny to create
new advertising and communication strategies. For the longer term he developed a
strategic plan for a year around business that included expansion in accommodations
and facilities as well as entertainment.